Product Placement - 10670 Words

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting Cable reported, Two thirds of advertisers employ branded entertainment—product placement—with the vast majority of that (80%) in commercial TV programming. The story, based on a survey by the Association of National Advertisers, said Reasons for using in-show plugs varied from stronger emotional connection to better dovetailing with relevant†¦show more content†¦Publisher P. S. Harrison’s editorials strongly reflected his feelings against product placement in films. An editorial in Harrison’s Reports criticized the collaboration between the Corona Typewriter company and First National Pictures when a Corona typewriter appeared in the film The Lost World (1925).[15] Harrisons Reports published several incidents about Corona typewriters appearing in films of the mid-1920s. Among the famous silent films to feature product placement was Wings (1927), the first film to win the Academy Award for Best Picture. It contained a plug for Hersheys chocolate. Another early example in film occurs in Horse Feathers (1932) where Thelma Todds character falls out of a canoe and into a river. She calls for a life saver and Groucho Marxs character tosses her a Life Savers candy. The film Its a Wonderful Life (1946), directed by Frank Capra, depicts a young boy with aspirations to be an explorer, displaying a prominent copy of National Geographic. In the film Love Happy (1949), Harpo Marxs character cavorts on a rooftop amongShow MoreRelatedProduct Placement12588 Words   |  51 PagesResearch Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placementRead More Product Placement Essay1477 Words   |  6 Pages Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it’s use in combination with advertising and their effects on the target audience. This literature review isRead MoreProduct Placement Essay examples1544 Words   |  7 PagesIntroduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and its use in combination with advertising and their effects on the target audience. This literature reviewRead MoreProduct Placement vs Tv Advertisement8817 Words   |  36 PagesAn Explorative Study of Testing the Effectiveness of Product Placement Compared to 30-Second Commercials Kristin Blondà © and Irene Roozen Kristin Blondà ©: Irene Roozen: Kristin.Blonde@vlekho.wenk.be Irene.Roozen@vlekho.wenk.be tel:+32-2-221.12.59 tel:+32-2-221.12.96 Vlekho-Business School 336 Rue Royal 1030 Brussels Belgium 1 An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30-Second Commercials Abstract The main objective of this paper is toRead MoreHow Product Placement Is Becoming A Popular Marketing Strategy2585 Words   |  11 PagesREVIEW INTRODUCTION Product Placement is becoming a very popular marketing strategy. It is a indirect way to advertise a product through small appearances in the movies and television. Various definitions are given for Product Placement â€Å"A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie† (BalasubramanianRead MoreProduct Placement10682 Words   |  43 PagesProduct placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting Cable reported, Two thirds of advertisers employ branded entertainment—product placement—with the vast majorityRead MoreCase Analysis : Bryant Pharmaceuticals860 Words   |  4 Pagesis looking for alternatives to advertise its flagship product, a popular arthritis medicine called Seflex. The company is to decide whether to pursue Laura’s idea for product placement—to get Jeanne Alyson, a 1940s movie icon who suffers from arthritis and uses Seflex, on a morning news show. Source of Problem Seflex had been selling well, but growth was starting to level off. The company had been more concerned as the patent for its main product was due to expire in less than two years. Bryant needsRead MoreThe Effects Of Advertising On Our Daily Lives1614 Words   |  7 Pagesâ€Å"Explain the evolution of advertising in television, from its early days until now. Feel free to bring movies into the conversation when you discuss product placement and product integration† The definition of advertising is â€Å"the act or practice of calling public attention to one s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.† (Dictionary.com, 2016). Advertising has a great effect on our daily lives. TheRead MoreCovert Advertising3464 Words   |  14 Pagesexamples of movies with covert advertising. Brands such as Coca Cola, ICICI Bank, Domino’s, Nokia, Aston Martin and Suzuki have placed themselves in these movies. Nowadays, these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural, if not logical. But some seem to be badly inspired by a commercial spin-off, with all the negative consequences it may generate on the audience. Take for instance, the Hollywood flick, ‘What Women Wants’. This MelRead MoreMarketing Strategy Of Marketing And Marketing1705 Words   |  7 Pagespursue the consumers. This continuous development of ideas creates the clover strategy of marketing, which is integrating products or brands into entertainment programs. â€Å"Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television

Industiral Revolution Free Essays

The Industrial, French and American Revolutions Industrial Revolution The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transport, and technology had a profound effect on the socioeconomic and cultural conditions starting in the United Kingdom, then subsequently spreading throughout Europe, North America, and eventually the world. Starting in the later part of the 18th century there began a transition in parts of Great Britain’s previously manual labour based economy towards machine-based manufacturing. It started with the mechanisation of the textile industries, the development of iron-making techniques and the increased use of refined coal. We will write a custom essay sample on Industiral Revolution or any similar topic only for you Order Now In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and factories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines. Most notably, average income and population began to exhibit unprecedented sustained growth. However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel—child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. American Revolution The American revolutionary era began in 1763, after a series of victories by British forces at the conclusion of the French and Indian War ended the French military threat to British North American colonies. Adopting the policy that the colonies should pay an increased proportion of the costs associated with keeping them in the Empire, Britain imposed a series of direct taxes followed by other laws intended to demonstrate British authority, all of which proved extremely unpopular in America. Because the colonies lacked elected representation in the governing British Parliament, many colonists considered the laws to be illegitimate and a violation of their rights as Englishmen. In 1772, groups of colonists began to create Committees of Correspondence, which would lead to their own Provincial Congresses in most of the colonies. In the course of two years, the Provincial Congresses or their equivalents rejected the Parliament and effectively replaced the British ruling apparatus in the former colonies, culminating in 1774 with the coordinating First Continental Congress. In response to protests in Boston over Parliament’s attempts to assert authority, the British sent combat troops, dissolved local governments, and imposed direct rule by Royal officials. Consequently, the Colonies mobilised their militias, and fighting broke out in 1775. First ostensibly loyal to King George III, the repeated pleas by the First Continental Congress for royal intervention on their behalf with Parliament resulted in the declaration by the King that the states were â€Å"in rebellion†, and the members of Congress were traitors. In 1776, representatives from each of the original thirteen states voted unanimously in the Second Continental Congress to adopt a Declaration of Independence, which now rejected the British monarchy in addition to its Parliament. The Declaration established the United States, which was originally governed as a loose confederation through a representative democracy selected by state legislatures. French Revolution The French Revolution (1789–1799) was a period of radical social and political upheaval in French and European history. The monarchy that had ruled France for centuries collapsed in three years. French society underwent an epic transformation as feudal, aristocratic, and religious privileges evaporated under a sustained assault from liberal political groups and the masses on the streets. Old ideas about hierarchy and tradition succumbed to new principles of citizenship and inalienable rights. The modern era has unfolded in the shadow of the French Revolution. The growth of republics and liberal democracies, the spread of secularism (the concept that government or other entities should exist separately from religion and/or religious beliefs), the development of modern ideologies, and the invention of total war all mark their birth during the Revolution Destabilisation of accepted process and/or challenge tradition. The term ‘revolution’ is common in all three of the events as societal upheaval and revolt was at the very epicenter of the American, French and Industrial revolutions. Political, social and customary structures were vastly altered, and the ‘common man’ was given an unprecedented voice in matters of national concern. There was a newfound value and respect self determination, and people started to stand up for what they believed was right. The Industrial Revolution profoundly changed the way society functioned as conventionally, people relied on manpower to produce goods and energy, not machines. The introduction of machines in Northern America conflicted with Southern America which lived off plantations and relied on slavery, and this eventually led to the American Civil War. In all three revolutions the destabilisation of a small number of people holding power occurred. The Americans and the French overthrew their governments which were essentially a small number of aristocrats, and the Industrial revolution made it possible for anybody to produce goods and provide services. Job availabilities increased and the employment rate increased. Furthermore, the machinery introduced in the 18th and 19th centuries serves as the very basis of industries today. Whilst the machinery may have evolved, they foreshadowed the technologically savvy and advanced society that today we call the 21st century. How to cite Industiral Revolution, Papers Industiral Revolution Free Essays Essay Questions #1. What were the basic features of the new industrial system created by the Industrial Revolution, and what effects did the new system have on urban life, social classes, family life, and standards of living? Student Contribution #1: I. Basic features of new industrial system a. We will write a custom essay sample on Industiral Revolution or any similar topic only for you Order Now Organization of labor b. New work disciplines c. Skill specialization d. Transportation system and manufacturing technologies II. Effects of the features a. Urban life i. Encouraged urbanization ii. Built small towns close to urban factories b. Social classes i. Created more hierarchy within society ii. Fostered creation of new social classes c. Family life i. Changed roles for women and children ii. Children worked in the factories rather than attend school or stay at home iii. Child workers often worked longer hours than the parents d. Standards of living i. Created higher quality goods quicker and less expensive ii. Led to lower quality of living e. Society i. Supported population growth 1. Reduced deaths to foreign wars 2. Increased emigration of other countries i. Created better public health policies The rise of industrial society in the West was linked to three historical events. 1) The Protestant Work Ethic which stated that heaven was the reward for working hard. Industrial societies required many people to work hard for little earthly reward, so it was cheaper for the industrialists to have people working for a heavenly reward. 2) The Scientific Revolution which led to advances in technology and development of mac hines to make industrial production possible, efficient, and profitable. ) Autocratic political systems and a strong sense of nationalism which gave countries the structure and motivation to produce goods and services for the glory of the king and the nation. There were other factors that supported industrialization. The Commercial Revolution resulted in the expansion of markets for the sale of manufactured goods. Increases in the population of urban manufacturing cities provided workers for the factories and consumers to purchase the manufactured goods. Banks and wealthy individuals provided investment capital to people to allow them to start businesses, further growing the economy. Transportation systems made it easier to get raw materials to factories and allowed export of finished goods to consumers. The industrialization of the West had an impact on society in six ways. 1) Work sites shifted from farm to factory, requiring workers to move to the cities where the industrial jobs were located, and to learn new skills. 2) Populations grew due to better quality and quantity of food in the cities, fewer deaths as a result of fewer foreign wars, and the separation of sewer water from drinking water and other public health improvements. ) Urbanization was encouraged, which resulted in expanded public education and opportunities for upward social mobility. 4) New social classes were formed, namely the industrial middle class (factory owners) and the industrial working class (factory workers). 5) New economic theories developed. The old economic theory, mercantilism, measured the wealth of a nation by how much gold and silver it controlled. Three new economic theorie s tied wealth to productivity instead of owning gold. ) Classical economists believed in â€Å"laissez faire† policies in which the market was allowed to work unimpeded by outside forces, and that the â€Å"invisible hand† of the market would maximize economic growth and thus benefit everyone in society, the workers as well as the factory owners. This theory took hold at the beginning of the Industrial Revolution, around the middle of the 18th century. b) Liberal economists were reformers whose theories gained popularity in the early part of the 19th century. They were reformers who believed the workers were powerless and treated unfairly in the classical system. They supported labor unions to give workers more power, increased pay for workers, and women’s suffrage. c) Radical economists came later, in the mid- 1800s. They wanted to restructure society and distribute wealth evenly among the owners and the workers. Utopian Socialists held this view, and several utopian societies were established during this time. 6) New political theories developed. i) Christian Socialism promoted communal property and living as being based on Christian principles. i) Revolutionary Socialism advocated revolution of the masses against the wealthy as the only way to change society for the better. Revolutionary socialists believed that oppression of the masses by the few had characterized societies since the beginning of time. They wanted to reverse this and put the power in the hands of the people. iii) Anarchism was the most radical theory and promot ed the abolition of all governments. Anarchists believed all governments were bad because they deprived people of freedom. Conflicts among the workers and factory owners were common during industrialization. Workers were treated poorly and had no rights. They were forced to work long hours at low pay in order to maximize production and profit for the factory owners. Women and children often had to work longer hours for less pay and at more dangerous jobs than men. Living conditions for workers were crowded and unsanitary, and their quality of life was terrible. A small number of industrialists became very rich and powerful, while the large number of workers who actually produced the wealth were poor and miserable. Conditions for workers gradually improved during the Industrial Revolution. Craft and industrial labor unions formed, uniting workers under a single leader who spoke with one voice for all of the workers as they fought for changes. Political clubs formed, where new ideas of how society should work were discussed. Neighborhood organizations called â€Å"Friendly Societies† provided care and support for neighbors who were sick or out of work. Occasionally, riots broke out, violent attacks on the industrial class by workers who felt they had no other way to change their lives. All of these actions helped to gradually make the industrial society better for the workers. How to cite Industiral Revolution, Essay examples

Microscope Lab free essay sample

1. Briefly describe the steps required to aseptically transfer bacteria from an unknown to a tube of liquid broth. You might have to research this using the T button (Tell Me More About ) To aseptically transfer bacteria from an unknown to a tube of liquid broth you have to flame the loop or wire before you begin to sterilize it. You then remove the caps from the tubes and flame the mouths of the tubes to prevent air-borne contamination. When all this is done, you have to pick up the inoculum or unknown culture by running the sterile loop or wire down into the tube. Once you got the inoculum you drop it into the sterile medium to inoculate it. 2. What is the purpose of aseptic technique? The purpose of using the aseptic technique is to prevent contamination when handling your cultures. 3. Does your lab report contain any messages when your inoculation was not complete? What change in the traffic signals indicates an unsuccessful inoculation? The lab report does not mention anything about inoculation. We will write a custom essay sample on Microscope Lab or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There’s only a reference if auto-inoculation was used. If inoculation was unsuccessful, the light turns red 4. Does you lab report contain any messages when you dont follow aseptic procedures for transferring bacteria? What change in the traffic signal indicates contamination? The lab report does not contain any message when aseptic procedures were not followed. The traffic signals turn red when contamination occurs. 5. What indication is there that the loop has been sterilized? When it is flamed for a few seconds and is sterile, the loop turns red. 6. How much time is provided for users of VUMIE 2012 before the Contamination light turns red? You will have to just time this and be specific, i. e. how many seconds, minutes, etc. 58 seconds is provided for users before the contamination light turns red. 7. In regards to Phenol Red Sorbitol: What was the name of the test that used Phenol Red Sorbitol? Sorbitol Fermentation test How do you interpret the difference between positive and negative results for this test? The test is to see if the microbe can ferment the sorbitol. A pH indicator in the medium changes color to indicate acid production. Phenol red is red at neutral pH but turns yellow at 6. 8 or lower, indicating fermentation which is a positive result. If it stays red or turns magenta or hot pink, that indicates that the pH level has risen and it is negative. What results did you get? The medium turned a deep red indicating a negative result. 8. In regards to the Christiansens Urea Broth: What was the name of the test that used Christiansens urea broth? Urea Hydrolysis Test (Christiansen’s) How do you interpret the difference between positive and negative results for this test? The test is to see if the microbe can use the urea to grow. If the urea can be used by the microbe, the pH indicator in the medium changes color to magenta or hot pink to indicate alkali/base production which means that it is positive. If the Urea does not change color, it is negative. What results did you get? The medium turned a deep red indicating a positive result 9. After performing Question #18, describe at least two warnings/messages that appear most frequently by the software? (You will have to go ahead and identify your unknown before this will show, in red, on your lab report. This can be done by clicking on Unknown and then clicking on Identify. ) Loop was not flamed before inoculation – inoculum contaminated – medium contaminated [I did not get any error messages on the report, only in the virtual lab and I couldn’t identify an unknown because all microbes were eliminated. I have no clue how that happened. I am working on my experiments and redoing everything to see where I went wrong. ] 10. After completing the entire activity, comment on what changes in your actions you will make to improve your ability to successfully use aseptic technique the next time you work in the Virtual Lab. I will practice several times to transfer the inoculum to the medium with the aseptic procedure and be careful to remember sterilizing everything, working fast and not leaving anything uncovered or in a precarious position.

Man & God Essays - Religion, Prophets Of Islam,

Man & God Man and God A conflict exists between leaders and lay members alike in two of the world's mainstream religions. Christianity and Islam, are in conflict or their respective stances over their disagreement over the divinity of man and God. The philosophical perspective held by each of these religions about the divinity of man and God is paramount in insuring that it's teachings will dominate whether it is Islamic or Christian. The philosophical assumptions that cause the disagreement generate in a follower the belief that his or her religion is dominate over the other. What problems and benefits does the concept of the divinity of man being placed in the form of God afford the followers of each of these religions? Was Jesus the Son of man or the Son of God are the focal issues argued in this Philosophical research paper. In Christian theology, Jesus Christ is the supreme deity who is both God and man in the flesh, who walked the earth.1 It is believed by Christians, that Jesus Christ was born through the virgin Mary. This birth was the beginning of a series of miracles throughout His adulthood and life. These divine miracles of Jesus are what sets the decree of unity between man and God, in Christian theology. In his life Jesus preformed many miraculous acts. Such acts as Walking on water,2 healing the blind3, and healing the sick4 are acts beyond human capability. These acts, Christians argue, can be manifested only by God. Being God is the only way or reason Jesus was able to will these miraculous acts: God came down to earth in flesh and blood to make right, what was wrong. For the Christians, Jesus' unblemished record has given him the most high and honorable place in Christianity--The Son of God. In contrast, the Islamic religion has its understanding of Jesus and his reputation. These understandings fall under the 5 pillars5 of faith: declaration of faith; Payer; Charity; fasting; and pilgrimage. The pillar of faith' is the practical guide of a follower of Islam. In Islam, the followers argue that there is no deity other than Allah; and Muhammad is His messenger. Muslims declare their supreme being is Allah who is omnipresent and has no physical image. Under the law of Islam, Muslims believe only Allah has the divine power to create miracles and those miracles are signs to guide his creation on the right path. In Islamic theology, Muslims are taught to believe in all the holy books (Engil, Torah & Qur'an) and all the messengers6 in the Bible, from Adam to Muhammad. One of the major sins in Islamic theology is to place any of these messengers on the same level as Allah. Muslims are taught about the life of Jesus Christ, but they do not attribute the miraculous events that Jesus performed, to Jesus himself. They view Jesus as endowed with certain divine powers, as any of the other Messengers, but withhold from Him that He was God incarnate. Muslims support their understanding of Jesus by arguing that Jesus is the son of Mary, hence the son of man, but not the Son of God. This highlights the major disagreement between the two philosophical perspectives of the two religions being discussed: The Christian perspective, reveals Jesus as God manifest in human form and the Islamic perspective views Jesus as a great man but without the presence of God in Him. Apparently, from within both of these religions understanding of their religious theories, is a matter of faith about the nature of the son of God. In different religious situations that occurred in in America in the Twentieth century one can point out as to why in the Islamic tradition there is a reluctance to perhaps agree that man is God. In the Twentieth century there have been and still are groups, that claim themselves as the true adherents of Christianity or Islam because of the words and actions they may speak and demonstrate. These groups often develop their own sons of God. or deities. These deities then sets the laws that govern the group. Often these so called deities begin to act in ways that get people to acquiesce their personal powers in